White Claw Spirits

As a Senior Art Director, I played a pivotal role in the product launch of White Claw Spirits. Blending design with strategic execution to introduce the brand’s new offering White Claw Vodka and White Claw Vodka Soda (RTD) to market. Specializing in Shopper Marketing and Promotional Marketing, I crafted campaigns that brought the product to life for consumers at every touchpoint.