As a Senior Art Director Freelancer, I concepted and designed a Super Bowl campaign for Jameson. The goal of this campaign was not only to inspire Super Bowl parties to choose Jameson, Absolut, and Malibu for all their party cocktails, but also make sure we are bringing in the culture and history of New Orleans. In order to achieve this, we commissioned New Orleans based painter Terrance Osborne to create a painting that incorporated our product into the vibrant New Orleans culture. This painting once complete, will be used across all point of sale. This campaign will run nationally in 2025 for the New Orleans hosted Super Bowl.