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IAN KELLY

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Tennis Balls

GreyGoose

U.S. Open Activation

Bring FAME to the brand at their 16th year of partnership with the US Open, ensuring consumers see Grey Goose as an "effortlessly stylish" brand quintessential to the US Open experience. Introduce Grey Goose’s new brand DNA center stage, with the famed Honey Deuce cocktail moving to a supporting role. The US Open is more than a game, it’s an occasion, an experience, and the right type of moment for GG to show up.

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Re-Design of all Grey Goose-owned selling locations to align with the new F23 Brand World BVI.​​

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Locations:

  • Grandstand

  • Food Village

  • Louis Armstrong

  • (10) Mobile Bars

  • (2) Honey Deuce Express

The Ask

The Concept

The Result

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